Housesimple.co.uk, one of the new breed of online estate agents have just been featured in an article from the Independent '
Property websites: Is this the end of the estate-agent rip-off?'
In
the article it mentions they sold a property for £3million
recently. It's great to see more evidence of the change happening in
estate agency, but I can't quite get my head around the title of this
article as the agent still charged 20K for what seems like arranging 5
or 6 viewings.
In
my opinion, over £20k commission still counts as a very
obvious rip-off. Maybe the title should have been 'Property websites:
Is this
the beginning of the end of the estate-agent
system rip-off?
How
can any estate agent justify such a large fee? I mean, does it really
cost 10 times as much to sell a £3m property than
your average 3 bed semi?
It
gets even worse when you realise the buyer most probably came from
seeing the property on one of the big property portals which means very
little was spent on marketing.
The
other issue I have with the title is the 'rip off' bit. Estate agents
have had to charge what seem excessive fees for one simple reason:
For
every property which sells 2 or 3 don't, and their marketing costs have
to come from somewhere. This means when you sell, you're not only
paying your marketing costs, your also paying the marketing costs of
complete strangers houses, which don't sell.
Add
in expensive high street offices which are now secondary to the
internet and ineffective, out-of-date advertising and it's easy to
realise why estate agents HAVE to charge so much.
Surely,
if agents moved to less expensive units on the edge of town, stopped
wasting money in ineffective local advertising and sellers paid an up
front marketing fee of a couple of hundred pounds the situation would
turn around immediately.
This
would cut out speculative sellers, (people just testing the market),
would help pay estate agents' day to day running costs and would also
make buyers more confident the seller was serious as they've already
forked out some money.
Once
a buyer has been found the agent checks the chain, informs solicitors,
and then keeps a very close eye on all involved until completion where
the seller happily pays the agent a much smaller commission they've
EARNED. This fee is for years of experience and knowledge in getting to
a successful completion.
I think a good estate agent is worth a couple of grand, don't you?